Pinnacle Safety & Training
Pinnacle Safety & Training
Education, Training, Mobile UX
Aug 2024
Streamlined booking for high-risk training courses
Designed a simplified, mobile-first booking flow integrated with JobReady.
Overview
Enhanced booking UX for high-risk job training courses.
Challenge
Outdated booking flow causing user drop-offs.
Approach
Mobile-first UX redesign, simplified booking & integration with JobReady API.
Result
Reduced clicks and optimised user experience.
"Good UX isn’t about reducing effort — it’s about guiding effort so users never feel lost."
Pinnacle Safety & Training is one of Australia’s leading providers of high-risk training courses. From working at heights to confined space entry, their courses carry critical safety outcomes. Yet their website — the primary booking channel for thousands of tradespeople — was clumsy, slow, and prone to drop-offs.
Our first step was user research: understanding who books training and how. The audience ranges from individual tradies on a mobile phone at lunch break to large companies booking multiple employees through desktop systems. The one thing they shared was frustration. The old booking flow buried course details under layers of clicks, while mobile users had to pinch and zoom to fill forms.
I designed a mobile-first booking journey. Course search, location selection, and booking confirmation were streamlined into fewer steps with clear progress indicators. Integration with JobReady’s API ensured that course availability and enrolment data remained accurate without manual intervention. The redesign removed unnecessary complexity, replacing it with predictable flows and clear calls to action.
The new interface also addressed trust and clarity. Pricing, prerequisites, and certification details were surfaced early, so users knew exactly what to expect before committing. This reduced last-minute drop-offs and gave both individuals and companies confidence in the process.
The result was measurable. Fewer clicks per booking, faster completion times, and improved usability across mobile devices meant Pinnacle could service more customers with less support overhead. For a business built on trust and safety, the improved digital experience reinforced their position as a leader in training.
Our first step was user research: understanding who books training and how. The audience ranges from individual tradies on a mobile phone at lunch break to large companies booking multiple employees through desktop systems. The one thing they shared was frustration. The old booking flow buried course details under layers of clicks, while mobile users had to pinch and zoom to fill forms.
I designed a mobile-first booking journey. Course search, location selection, and booking confirmation were streamlined into fewer steps with clear progress indicators. Integration with JobReady’s API ensured that course availability and enrolment data remained accurate without manual intervention. The redesign removed unnecessary complexity, replacing it with predictable flows and clear calls to action.
The new interface also addressed trust and clarity. Pricing, prerequisites, and certification details were surfaced early, so users knew exactly what to expect before committing. This reduced last-minute drop-offs and gave both individuals and companies confidence in the process.
The result was measurable. Fewer clicks per booking, faster completion times, and improved usability across mobile devices meant Pinnacle could service more customers with less support overhead. For a business built on trust and safety, the improved digital experience reinforced their position as a leader in training.
